A measured baseline before anything changes
Live SERP and answer-engine pulls recording exactly where you are cited today, so the after number means something. Most GEO engagements skip this, which is why they cannot prove results.
How do I get my business cited by ChatGPT? By becoming quotable, which is a different job from ranking.
When a buyer asks an AI assistant who to hire in your category, a name comes back. This is the work that makes it yours, and it is measurable from the first week.
Generative engine optimization makes your site quotable by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It is not the same as ranking: in a study I ran on 2026-08-11, 61% of AI Overview citations came from pages that were not in the organic top 5 at all. That gap is what this work targets.
What is this actually costing you today?
You have said some version of this
- "When someone asks ChatGPT for a firm like ours, a competitor comes up."
- "We rank fine on Google and it stopped mattering as much as it used to."
- "Our agency says GEO is just SEO. We are not sure they have checked."
- "Nobody can tell us whether any of this is actually working."
What it costs while it stays unfixed
- Every buyer who asks an AI assistant for a recommendation and hears a competitor named instead of you.
- 61% of AI Overview citations go to pages outside the organic top 5, so ranking alone does not protect you.
- Unmeasured most GEO work ships with no baseline, which makes "it is working" unfalsifiable.
What do you actually get at the end?
Structural changes that make pages quotable
Question-led headings, standalone answer blocks, comparison tables, and original data. Answer engines lift self-contained passages; prose that needs surrounding context does not get quoted.
Schema and crawler access, verified live
FAQPage, Organization, Service, and Product markup that actually parses in production, plus robots and llms.txt access checked per crawler rather than assumed.
A re-pull schedule and an honest gate
Citation presence is volatile between pulls, so measurement uses repeated samples, and I will tell you if the number is inside the noise floor rather than calling it a win.
Does any of this actually work?
These are my own numbers, on my own systems, with the measurement date and instrument named so you can re-run them. They are not client case studies, because I will not put a testimonial on this page before I have one worth quoting.
61% of AI Overview citations rank outside the organic top 5
Original research. I pulled AI Overviews for eight commercial AI-services queries and found 36 of 59 cited sources were not in the organic top 5 for their own query. One small site was cited in three separate AI Overviews while ranking top-5 in none of them.
2 of 8 sources in a live Google AI Overview are pages on my site
Search "claude code adhd" on Google. Two of the eight sources Google cites are chudi.dev pages. Measured through the live SERP API rather than self-reported, and you can re-run it yourself right now.
0 of 10 the baseline I published for my own commercial pages before starting
I recorded my own starting point publicly, at zero, before shipping any of this work. An agency that will not show you its own baseline is asking you to trust an unfalsifiable claim.
How does this compare to the alternatives?
| This engagement | A traditional SEO agency | An AI visibility SaaS | |
|---|---|---|---|
| What is optimised for | Being quoted by answer engines | Ranking position | |
| Baseline recorded first | Yes, published and dated | Rarely, and rarely shown | |
| Handles citation-without-ranking | That is the core thesis | Usually treated as the same job | |
| Typical cost | $497 audit, $1,997 sprint | $2,000 to $10,000/mo | |
| Tells you when a change is noise | Yes, in writing | Not commercially convenient | |
| Runs the work as well as reporting it | Yes, implementation included | Tool reports, you implement | |
What does it cost?
$497 audit, $1,997 sprint
The $497 audit is a fixed-scope diagnostic: 15 real tests, the exact list of what is blocking citation, and a 30-minute walkthrough. The $1,997 four-week sprint implements the findings. Start with the audit; it is deliberately cheap enough to be a real decision.
Start with a scoping call →Or email hello@chudi.dev directly.
NO DISCOVERY-CALL FUNNEL · NO RETAINER LOCK-IN · WRITTEN SCOPE BEFORE ANY INVOICE
Questions people ask before hiring me
What is generative engine optimization?
Generative engine optimization, or GEO, is the work of making a site quotable by AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews. Where SEO competes for a position in a list of links, GEO competes to be the source an assistant cites inside its answer. The two overlap but are not the same job.
Is GEO just SEO with a new name?
No, and there is a measurable reason. In a study I ran on 2026-08-11 across eight commercial queries, 36 of 59 AI Overview citations came from pages that were not in the organic top 5 for that query. If citation tracked ranking, that number would be near zero. Good SEO helps, but it does not decide who gets quoted.
How do I get my website cited by ChatGPT and Perplexity?
Write passages that stand alone. Answer engines lift self-contained blocks of 40 to 60 words that answer a specific question without needing the paragraph before them. Add original data they cannot get elsewhere, structure headings as real questions, and make sure your schema and crawler access actually work in production rather than in theory.
How much does generative engine optimization cost?
A fixed-scope audit is $497 and a four-week implementation sprint is $1,997. Agencies commonly charge $2,000 to $10,000 a month for adjacent work. Starting with the audit is deliberate: it is cheap enough that you can find out whether the problem is real before committing to the fix.
How do you measure whether GEO is working?
Citation count across a fixed query set, pulled before the work starts and re-pulled on a schedule with the same instrument. Presence is volatile between pulls, so each checkpoint takes repeated samples and reports a fraction rather than a yes or no. A one or two citation change is inside the noise floor and I will say so.
How long does GEO take to show results?
Structural changes are live immediately, but answer engines re-crawl and re-generate on their own schedule, so expect a first readable signal in 30 to 60 days. Anyone promising citation in week one is describing a coincidence, not a method.
Do I need GEO if I already rank well on Google?
Ranking well is a genuine advantage and it is not sufficient. The same study found sites cited in three separate AI Overviews while ranking top-5 in none of them, which means the citation slot is contestable by sites that cannot outrank you. That works both directions.